At a glance... Kenya!

Market information for companies

You would like to venture into Kenya with your company, but you lack the necessary information? Find information on the business environment and on funding and advisory opportunities for your way into the Kenyan market in the publication "New Markets - New Opportunities: Kenya"!

About the publication

"New Markets - New Opportunities: Kenya" is a joint publication by Germany Trade & Invest (GTAI), the Delegation of German Business (AHK) for East Africa and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, published in November 2020. In the following, we compiled important important aspects from the publication on this topic.

Economic structure and prospects

Kenya has a diverse economic structure. Its diversity makes the country one of Africa's major business centres. The 4.4 million metropolis Nairobi is the engine of the Kenyan economy.

These sectors are particularly attractive for the market entry in Kenya:

  • Energy/ Renewable Energies
  • Agriculture and food processing
  • Construction and infrastructure
  • Water management
  • Health economy

Investment climate

International observers appreciate Kenya's openness to foreign investors. The level of institutions (keyword legal certainty) as well as the goods, financial and labour markets are rated high in African comparison. Furthermore, the market size also scores well. Kenya serves as a hub for East Africa. Numerous companies, also from Germany, have already invested in a sales office in recent years, mostly in Nairobi, from which they serve the entire region. You can find out more about the economic prospects on the GTAI country page.

You can find interesting business opportunities in Kenya on

Example of a business opportunity in Kenya - your services and products are in demand!

Is your company active in the Greentech sector and are you interested in the Kenyan market? GIZ experts are looking for companies that would like to use their solutions for irrigation, post-harvest mechanisation and agrivoltaics in Kenya. Thus, you can demonstrate the relevance and cost-effectiveness of your products and services in the Kenyan market together with local companies. Network directly with the relevant contact persons here.

Read more about Kenya and support offers for your company in the country guide* "New Markets - New Opportunities: Kenya".

*The country guide is only available in German

Toast content has launched a special call supporting companies in Ukraine and Moldova, as well as civil society organisations in Germany. Find out more on the special pages.